author: Xiao Song
- link to the dataset: https://www.kaggle.com/arashnic/ctr-in-advertisement?select=Ad_click_prediction_train+%281%29.csv
- my blog post on Medium: https://medium.com/@xsong0306/advertisement-click-rate-prediction-a4db6e551414
- dataset summary: various characteristic information about processed advertisement and whether it was clicked by a potential customer or not.
- number of observations: around half a million
- number of features: 9
- target variable: 'is_click' (categorical)