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Product-Recommendation

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A product recommender system is proposed to predict and compile lists of items customers are likely to purchase. Collaborative filtering methods, including user-based and item-based approaches, are utilized. The data is processed, removing product returns and handling missing values. Customer-item matrices are created to represent customer purchase behavior. User-based collaborative filtering identifies similar customers, while item-based filtering suggests similar products. The system aims to enhance targeted product recommendations and boost conversions among both existing and new customers.

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