Snowplow is a scalable open-source platform for rich, high quality, low-latency data collection. It is designed to collect high quality, complete behavioral data for enterprise business.
To find out more, please check out the Snowplow website and our documentation.
A Google Tag Manager Server-side Tag template for sending events from the Snowplow Client (and other GTM SS Clients) to Braze.
This Tag allows you to forward events in your Google Tag Manager Server container to a Braze REST API Endpoint.
Works best with the Snowplow Client.
This Tag reads event data from the "Common Event Data" specified in the Google Tag Manager documentation and also populates a number of properties from the rich Snowplow events generated by the Snowplow JavaScript Tracker in the browser and collected in the GTM SS Snowplow Client.
The server Docker image must be 2.0.0 or later.
- From the Templates tab in GTM Server Side, click "Search Gallery" in the Tag Templates section
- Search for "Braze" and select the official "By Snowplow" tag
- Click Add to Workspace
- Accept the permissions dialog by clicking "Add"
To manually install this Client:
- Download
template.tpl - Create a new Tag in the Templates section of a Google Tag Manager Server container
- Click the More Actions menu and select Import
- Import
template.tpldownloaded in Step 1 - Click Save.
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| Technical Docs | Setup Guide |
Feedback and contributions are welcome - if you have identified a bug, please log an issue on this repo. For all other feedback, discussion or questions please open a thread on our discourse forum.
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Snowplow Braze Tag for Google Tag Manager Server-side is copyright 2022-2023 Snowplow Analytics Ltd.
Licensed under the Apache License, Version 2.0 (the "License"); you may not use this software except in compliance with the License.
Unless required by applicable law or agreed to in writing, software distributed under the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. See the License for the specific language governing permissions and limitations under the License.