fix: typos and minor grammar

_posts/2024-12-01-why-elon-musk-cant-buy-bluesky.md

@@ -10,13 +10,13 @@ tags: ["Bluesky"]
 date: 2024-12-01 16:05 -0500
 ---
 
-Twitter was once __the__ place to get realtime news and interact with experts, celebrities, and politicians. It was also a place where anyone could make their voices heard, including minority groups. After Elon Musk [took over](https://en.wikipedia.org/wiki/Acquisition_of_Twitter_by_Elon_Musk) Twitter in 2022, turned it into X, allowed toxic trolls free reign on the platform, and [throttled posts](https://wapo.st/4fN5BV2), many users have been searching for an alternative. In the wake of Donald Trump's 2024 election win Bluesky has emerged as Twitter's heir apparent, surging beyond 23 million users [and counting](https://bsky-users.theo.io/), and attracting [journalists and readers alike](https://www.nbcnews.com/tech/social-media/bluesky-x-becomes-social-media-rcna181685). Many users are understandably worried that history could repeat itself.
+Twitter was once __the__ place to get realtime news and interact with experts, celebrities, and politicians. It was also a place where anyone could make their voices heard, including minority groups. After Elon Musk [took over](https://en.wikipedia.org/wiki/Acquisition_of_Twitter_by_Elon_Musk) Twitter in 2022, turned it into X, allowed toxic trolls free rein on the platform, and [throttled posts](https://wapo.st/4fN5BV2), many users have been searching for an alternative. In the wake of Donald Trump's 2024 election win Bluesky has emerged as Twitter's heir apparent, surging beyond 23 million users [and counting](https://bsky-users.theo.io/), and attracting [journalists and readers alike](https://www.nbcnews.com/tech/social-media/bluesky-x-becomes-social-media-rcna181685). Many users are understandably worried that history could repeat itself.
 
-<blockquote class="bluesky-embed" data-bluesky-uri="at://did:plc:flfa7b6kgjqp3bbh223tmpjk/app.bsky.feed.post/3lbvtx4qei222" data-bluesky-cid="bafyreiakgrpjfo5yn7zytxeyaqcpplg6umt4siahmparnkat3l35yfjmhe"><p lang="en">Blue Sky team, you&#x27;re building something special and great here. Keep at it. Stick with it. And please don&#x27;t sell it to an evil billionaire who&#x27;s going to come around waving a lot of money to gobble it up. 
+<blockquote class="bluesky-embed" data-bluesky-uri="at://did:plc:flfa7b6kgjqp3bbh223tmpjk/app.bsky.feed.post/3lbvtx4qei222" data-bluesky-cid="bafyreiakgrpjfo5yn7zytxeyaqcpplg6umt4siahmparnkat3l35yfjmhe"><p lang="en">Blue Sky team, you&#x27;re building something special and great here. Keep at it. Stick with it. And please don&#x27;t sell it to an evil billionaire who&#x27;s going to come around waving a lot of money to gobble it up.
 
 Sincerely, a Happy Blue Sky user.</p>&mdash; Wajahat Ali (<a href="https://bsky.app/profile/did:plc:flfa7b6kgjqp3bbh223tmpjk?ref_src=embed">@wajali.bsky.social</a>) <a href="https://bsky.app/profile/did:plc:flfa7b6kgjqp3bbh223tmpjk/post/3lbvtx4qei222?ref_src=embed">November 27, 2024 at 12:45 AM</a></blockquote><script async src="https://embed.bsky.app/static/embed.js" charset="utf-8"></script>
 
-Fortunately for all of us, that scenario isn't possible. Bluesky started out in 2019 an an experimental project within Twitter, led by then-CEO and co-founder Jack Dorsey to explore the possibility of decentralizing Twitter using an open standard called the [AT protocol](https://atproto.com/). The project cut ties with Twitter after Musk's acquisition, leaving some users asking a very legitimate question, "Who's paying for all of this?"
+Fortunately for all of us, that scenario isn't possible. Bluesky started out in 2019 as an experimental project within Twitter, led by then-CEO and co-founder Jack Dorsey to explore the possibility of decentralizing Twitter using an open standard called the [AT protocol](https://atproto.com/). The project cut ties with Twitter after Musk's acquisition, leaving some users asking a very legitimate question, "Who's paying for all of this?"
 
 Bluesky is owned by Bluesky Social, PBC, which is owned by CEO Jay Graber, members of the Bluesky team, and [investors](#blueskys-notable-early-investors). Like any tech startup, Bluesky Social is a private corporation funded by venture capital. To date, Bluesky Social has received $23 million in venture capital. This includes $8 million in [seed funding](https://bsky.social/about/blog/7-05-2023-business-plan) and $15 million in [series A funding](https://bsky.social/about/blog/10-24-2024-series-a). However, two things make Bluesky Social different than any other social media startup: Its technology is open sourced and the company is a [Public Benefit Corporation (PBC)](https://en.wikipedia.org/wiki/Benefit_corporation).
 
@@ -26,7 +26,7 @@ From the beginning, Bluesky has been designed as a decentralized platform so tha
 
 ## Bluesky's corporate structure
 
- Blue Sky Social, PBC, is based in Seattle, Washington (UBI Number 605608574), but is incorporated in the state of Delaware (Filing Number 6282898) as a Public Benefit Corporation (PBC). Under [Title 8, Chapter One, Subchapter 15](https://delcode.delaware.gov/title8/c001/sc15/) of Delaware Law, a PBC is a for-profit corporation that is intended to produce a public benefit. The stated purpose of Bluesky Social is "Developing and driving the adoption of technologies for open and decentralized public conversations." Twitter was a standard public corporation. Its board was only required to look out for the financial interests of stockholders, so when Elon Musk Musk offered to acquire Twitter for $44 billion in cash the board members voted unanimously to approve the deal. Under Delaware Law, a PBC and its Board of Directors are required to balance the financial interests of the stockholders, the best interests of those materially affected by the corporation’s conduct [i.e., the users of Bluesky], and the specific public benefit or public benefits identified in its certificate of incorporation. So, Bluesky Social cannot legally by acquired by anyone who would shut it down, merge it with a closed platform such as X or Threads, or fundamentally restrict the openness of the Bluesky platform.
+ Blue Sky Social, PBC, is based in Seattle, Washington (UBI Number 605608574), but is incorporated in the state of Delaware (Filing Number 6282898) as a Public Benefit Corporation (PBC). Under [Title 8, Chapter One, Subchapter 15](https://delcode.delaware.gov/title8/c001/sc15/) of Delaware Law, a PBC is a for-profit corporation that is intended to produce a public benefit. The stated purpose of Bluesky Social is "Developing and driving the adoption of technologies for open and decentralized public conversations." Twitter was a standard public corporation. Its board was only required to look out for the financial interests of stockholders, so when Elon Musk offered to acquire Twitter for $44 billion in cash the board members voted unanimously to approve the deal. Under Delaware Law, a PBC and its Board of Directors are required to balance the financial interests of the stockholders, the best interests of those materially affected by the corporation’s conduct [i.e., the users of Bluesky], and the specific public benefit or public benefits identified in its certificate of incorporation. So, Bluesky Social cannot legally be acquired by anyone who would shut it down, merge it with a closed platform such as X or Threads, or fundamentally restrict the openness of the Bluesky platform.
 
 ### Bluesky's board of Directors
 
@@ -38,7 +38,7 @@ According to Bluesky's [website](https://bsky.social/about/faq), their Board of
 
 ### Jeremie Miller
 
-[Jeremie Miller](https://en.wikipedia.org/wiki/Jeremie_Miller) in the inventor of the open source [XMPP](https://en.wikipedia.org/wiki/XMPP) instant messaging (IM) protocol, which was introduced in 1999, so he is no stranger to open source communication platforms.
+[Jeremie Miller](https://en.wikipedia.org/wiki/Jeremie_Miller) is the inventor of the open source [XMPP](https://en.wikipedia.org/wiki/XMPP) instant messaging (IM) protocol, which was introduced in 1999, so he is no stranger to open source communication platforms.
 
 ### Mike Masnick
 
@@ -50,15 +50,15 @@ According to Bluesky's [website](https://bsky.social/about/faq), their Board of
 
 ## Bluesky's revenue plans
 
-In a July 2023 [blog post](https://bsky.social/about/blog/7-05-2023-business-plan) that provided an overview of Bluesky's business plan, the company explained that advertizing would not be a good fit for Bluesky.
+In a July 2023 [blog post](https://bsky.social/about/blog/7-05-2023-business-plan) that provided an overview of Bluesky's business plan, the company explained that advertising would not be a good fit for Bluesky.
 
 >Traditionally, social media companies have supported business costs through advertising. While advertising can subsidize services to make them free to the end user, it comes with negative long-term consequences like incentivizing platforms to lock their users in. In the business of advertising, where social media companies exchange user data to serve ads to specific audiences, users become the product.
 >
 >Bluesky’s business model must be fundamentally different — we are a public social network and our code is all open source, so we have no “moat” when it comes to data. We set out to build a protocol where users can own their data and always have the freedom to leave, and this approach means that advertising couldn’t be our dominant business model. So, we’ve been exploring other avenues of monetization.
 >
 >We believe that there must be better strategies to sustain social networks that don’t require selling user data for ads.
 
-Jar Garber [went further](https://www.wired.com/story/bluesky-ceo-jay-graber-wont-enshittify-ads/) by stating that Bluesky will not "[enshittify](https://en.wikipedia.org/wiki/Enshittification) the network with ads". Instead, Bluesky will soon offer subscriptions.
+Jar Graber [went further](https://www.wired.com/story/bluesky-ceo-jay-graber-wont-enshittify-ads/) by stating that Bluesky will not "[enshittify](https://en.wikipedia.org/wiki/Enshittification) the network with ads". Instead, Bluesky will soon offer subscriptions.
 
 <blockquote class="bluesky-embed" data-bluesky-uri="at://did:plc:qjeavhlw222ppsre4rscd3n2/app.bsky.feed.post/3l7bivqfqk62s" data-bluesky-cid="bafyreig2hhuwsgkf3vxusnnycdzmlkfr5ejc6yu3y7clh2ytpytrjq4u5e"><p lang="en">To grow sustainably, we’re working on a subscription model for premium features like higher-quality video uploads and profile customizations (think colors and avatar frames), but Bluesky will always be free to use. We believe information and conversation should stay accessible to everyone.</p>&mdash; Rose 🌹 (<a href="https://bsky.app/profile/did:plc:qjeavhlw222ppsre4rscd3n2?ref_src=embed">@rose.bsky.team</a>) <a href="https://bsky.app/profile/did:plc:qjeavhlw222ppsre4rscd3n2/post/3l7bivqfqk62s?ref_src=embed">October 24, 2024 at 12:44 PM</a></blockquote><script async src="https://embed.bsky.app/static/embed.js" charset="utf-8"></script>
 
@@ -86,7 +86,7 @@ Bluesky [made a point](https://bsky.social/about/blog/10-24-2024-series-a) to me
 
 ### Amjad Masad
 
-[Amjad Masad](https://amasad.me/about) is the founder of the [Resplit](https://replit.com/) coding environment. He invested in the seed round of Bluesky funding.
+[Amjad Masad](https://amasad.me/about) is the founder of the [Replit](https://replit.com/) coding environment. He invested in the seed round of Bluesky funding.
 
 ### Amir Shevat
 
@@ -98,15 +98,15 @@ Bluesky [made a point](https://bsky.social/about/blog/10-24-2024-series-a) to me
 
 ### Mana Industries
 
-[Mana industries](https://mana.inc/) invests in paramount technologies to improve the quality of human life and progress. They invested in the seed round of Bluesky funding.
+[Mana Industries](https://mana.inc/) invests in paramount technologies to improve the quality of human life and progress. They invested in the seed round of Bluesky funding.
 
 ### Automattic
 
 [Automattic](https://automattic.com/) is the company that runs WordPress.com and Tumblr, among other platforms. They invested in the seed round of Bluesky funding.
 
 ### Protocol Labs
 
-[Protocol Labs](https://www.protocol.ai/about/) is an innovation network that connects over 600 tech startups, service providers, investment funds, accelerators, foundations, and other organizations developing breakthrough technologies and products in the frontiers of computing: web3, AI, AR, VR, BCI, hardware, and more. They invested in the seed round of Bluesky funding.
+[Protocol Labs](https://www.protocol.ai/about/) is an innovation network that connects over 600 tech startups, service providers, investment funds, accelerators, foundations, and other organizations developing breakthrough technologies and products in the frontiers of computing: Web3, AI, AR, VR, BCI, hardware, and more. They invested in the seed round of Bluesky funding.
 
 ### Katelyn Donnelly
 
@@ -122,7 +122,7 @@ Bluesky [made a point](https://bsky.social/about/blog/10-24-2024-series-a) to me
 
 ### Kris Nóva
 
-[Kris Nóva](https://nivenly.org/memorials/krisnova/) was an author, engineer, computer scientist, and alpinist best known for her work on Linux, Kubernetes, and Aurae. She invested in the seed round of Bluesky funding before she passed away on Wednesday, August, 16, 2023, while climbing.
+[Kris Nóva](https://nivenly.org/memorials/krisnova/) was an author, engineer, computer scientist, and alpinist best known for her work on Linux, Kubernetes, and Aurae. She invested in the seed round of Bluesky funding before she passed away on Wednesday, August 16, 2023, while climbing.
 
 ### Brad Fitzpatrick