RFM analysis and customer segmentation with the data of an e-commerce site
Dataset: https://archive.ics.uci.edu/ml/datasets/Online+Retail+II
Story of dataset:
InvoiceNo: Invoice numbers are unique numbers, (canceled transactions starting with C)
StockCode: Product code, they are unique numbers.
Description: Product name
Quantity: Number of products
InvoiceDate: Invoice date and time
UnitPrice: Product price, (Sterling £)
CustomerID: Customer number, (Unique)
Country: Country where the customer lives
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RFM analysis and customer segmentation with the data of an e-commerce site
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