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In this paper we researched the accuracy and usability of machine learning models for MMM analyses.

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ML in MMM - final - edited.pdf

ML in MMM - final - edited.pdf

 
 

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In this paper we researched the accuracy and usability of machine learning models for MMM analyses.

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machine-learning genetic-algorithm time-series-analysis marketing-mix-modeling shapley-values weibull-transformation
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