Advanced Metrics

This is a small jQuery addon that will allow you to automatically collect event data and send it to Google Analytics.

Features

• Tracks all clicks on mailto: links
• Tracks all clicks on tel: links
• Tracks all external links clicks
• Tracks .pdf downloads
• Tracks .docx downloads
• Tracks .doc downloads

Requirements

• Requires jQuery (Note: gets automatically loaded from code.jquery.com if unavailable)
• Requires Google Analytics global site tag (gtag.js) or Analytics for Web (analytics.js)

This sends event data to Google Analytics. You can choose to create this as goals/conversions. Learn how on my article about tracking mailto: and tel: links.