diff --git a/_includes/analytics-providers/custom.html b/_includes/analytics-providers/custom.html
new file mode 100644
index 0000000000000..c34b97ad90d91
--- /dev/null
+++ b/_includes/analytics-providers/custom.html
@@ -0,0 +1,3 @@
+<!-- start custom analytics snippet -->
+
+<!-- end custom analytics snippet -->
\ No newline at end of file