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multilinear-regression

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Project for customer management in the Marketing Analytics Department of a large retail bank. The aim of this project is to know which marketing activity effectively retains customers. We have information about individual customer profitability (CLV) and a survey was conducted as well. A research model explaining/predicting individual customer p…

  • Updated Jan 29, 2021

A/B test run by an e-commerce website. The company has developed a new web page to try and increase the number of users who "convert," meaning the number of users who decide to pay for the company's product. Your goal is to work through this notebook to help the company understand if they should implement this new page, keep the old page, or per…

  • Updated Apr 25, 2021
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