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A Bike rentals firm wants to design marketing strategies that will encourage casual riders to take up annual membership. This project aims to analyse Bike Rides data for the last one year and generate insights that will help the stakeholders to make key decisions. Data analysis/visualisations have been done using Excel, R and SQL.
Google in partnership with Andela and Pluralsight to provide a continuous engagement platform for you to become a professional developer with skills to complete the Google certification while demonstrating job readiness.
This exploration forms the capstone of the Google Data Analytics Certificate and is approached through the lens of a fictional company. My mission? To unravel key business insights by meticulously following the data analysis process: ask, prepare, process, analyze, share, and act.
Este estudo de caso foi elaborado pela Google em parceria com a Coursera, como projeto final para obtenção do Certificado Profissional Google Data Analytics. O cenário consiste na análise de uma amostra de usuários da empresa Bellabeat.
Este estudo de caso foi elaborado pela Google em parceria com a Coursera, como projeto final para obtenção do Certificado Profissional Google Data Analytics. O cenário consiste na análise dos dados de demanda da empresa de compartilhamento de bicicletas Cyclistic.