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customer-analytics

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Repositori ini berisi proyek data mining yang menganalisis perilaku pelanggan di sektor perbankan, dengan fokus pada prediksi churn. Dilengkapi dengan visualisasi data dan implementasi algoritma Naive Bayes untuk analisis lebih lanjut.

  • Updated May 14, 2024
  • Jupyter Notebook

Analyzing US crime statistics using hierarchical clustering to uncover patterns in state-level arrest data and Advanced analytics to delineate market segments in retail, optimizing targeted marketing strategies through customer behavior and demographic profiling.

  • Updated Apr 15, 2024

🛍️A retail company “XYZ Private Limited” wants to understand the customer purchase behaviour (specifically, purchase amount) against various products of different categories. They have shared purchase summary of various customers for selected high volume products from last month.

  • Updated Jan 11, 2024
  • Jupyter Notebook

This repository contains results of the completed tasks for the Quantium Data Analytics Virtual Experience Program by Forage, designed to replicate life in the Retail Analytics and Strategy team at Quantium, using Python.

  • Updated Oct 30, 2023
  • Jupyter Notebook

Customer Segmentation - Using k-means, About: Customer Segmentation is a popular application of unsupervised learning. Using clustering, identify segments of customers to target the potential user base. They divide customers into groups according to common characteristics like gender, age, interests, and spending habits.

  • Updated Aug 22, 2023
  • Jupyter Notebook

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