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Nuxt UTM

CI npm version npm downloads License Nuxt

Built in collaboration with the Durst Organization

A Nuxt 3 module for tracking UTM parameters.

How it works / motivation / purpose

If a visitor arrives at a website that uses the Nuxt UTM module and a UTM parameter is present in the URL, the module will collect the UTM parameters along with additional information. This information is saved in the device's local storage within the user's browser. This is especially useful for static generated websites that can later integrate with the backend to save this data. For example, when a visitor or lead submits a form, you can send this data alongside the form data. Later, this information can be especially useful for evaluating the effectiveness of ad campaigns and assessing their impact.

Features

  • 📍 UTM Tracking: Easily capture UTM parameters to gain insights into traffic sources and campaign performance.
  • 🔍 Intelligent De-duplication: Smart recognition of page refreshes to avoid data duplication, ensuring each visit is uniquely accounted for.
  • 🔗 Comprehensive Data Collection: Alongside UTM parameters, gather additional context such as referrer details, user agent, landing page url, browser language, and screen resolution. This enriched data empowers your marketing strategies with a deeper understanding of campaign impact.

Quick Setup

  1. Add nuxt-utm dependency to your project
# Using pnpm
pnpm add -D nuxt-utm

# Using yarn
yarn add --dev nuxt-utm

# Using npm
npm install --save-dev nuxt-utm
  1. Add nuxt-utm to the modules section of nuxt.config.ts
export default defineNuxtConfig({
  modules: ["nuxt-utm"],
});

That's it! You can now use Nuxt UTM in your Nuxt app ✨

Usage

You can use useNuxtUTM composable to access the UTM object:

<script setup>
const utm = useNuxtUTM();
</script>

Remember: You don't need to import the composable because nuxt imports it automatically.

Alternatively, you can get the UTM information through the Nuxt App with the following instructions:

<script setup>
import { useNuxtApp } from "nuxt/app";
const { $utm } = useNuxtApp();
</script>

Regardless of the option you choose to use the module, the `utm' object will contain an array of UTM parameters collected for use. Each element in the array represents a set of UTM parameters collected from a URL visit, and is structured as follows

[
  {
    timestamp: "2023-11-02T10:11:17.219Z", // Timestamp of the URL visit
    utmParams: {
      utm_source: "test_source",
      utm_medium: "test_medium",
      utm_campaign: "test_campaign",
      utm_term: "test_term",
      utm_content: "test_content",
    },
    additionalInfo: {
      referrer: "http://referrer.url", // Referrer URL
      userAgent: "User-Agent String", // User-Agent string of the browser
      language: "en-GB", // Language setting of the browser
      landingPageUrl: "http://landingpage.url", // The URL of the page the user landed on
      screen: {
        width: 1728,
        height: 1117,
      },
    },
    sessionId: "beai1gx7dg",
  }, // the first item in this array is the most recent
  // ... old items
];

In the $utm array, each entry provides a timestamp indicating when the UTM parameters were collected, the utmParams object containing the UTM parameters, additionalInfo object with more context about the visit, and a sessionId to differentiate visits in different sessions.

Development

Devenv

You can take advantage of devenv.sh to quickly create the development environment for this this project. Use it in combination with direnv to quickly load all the environment while navigating into the project directory in your shell.

# Install dependencies
yarn install

# Generate type stubs
yarn dev:prepare

# Develop with the playground
yarn dev

# Build the playground
yarn dev:build

# Run ESLint
yarn lint

# Install Playwright Browsers
npx playwright install --with-deps

# Run Vitest
yarn test
yarn test:watch

# Release new version
yarn release

License

MIT, see the LICENSE file.

Contributing

Do you want to contribute to this project? Please take a look at our contributing guideline to know how you can help us build it.

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