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Initially the focus of the NSI was just the name, and brand came a little later, and location restrictions later still. This means that a single brand that was available world wide would usually have used a single wikidata, perhaps of the parent company.
As the index has grown, more regional wikidata's have been used, so there's nothing wrong with changing it as such, but it's not an automatic process, and I'd suggesting thinking about if such a change is necessary, for example "is the logo used different", "is the current wikidata already used a lot", "would a mass edit be required", "would a wikidata change be a genuine benefit to end users".
Thanks for the explanation of the history. I don't feel particularly strong about it. Perhaps it is more effort than it's worth given the changes needed. Though if anyone else feels different please let us know.
7-Eleven Japan wikidata https://www.wikidata.org/wiki/Q11278357
https://nsi.guide/index.html?t=brands&k=shop&v=convenience&tt=7-eleven
The 7-Eleven Japan in NSI currently used the American company wikidata in
name-suggestion-index/data/brands/shop/convenience.json
Lines 7368 to 7387 in 4d2e060
Or perhaps this was an intentional decision?
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