diff --git a/provisioning.go b/provisioning.go
index 5658bf44..e3470a97 100644
--- a/provisioning.go
+++ b/provisioning.go
@@ -235,16 +235,22 @@ func (prov *ProvisioningAPI) ResolveIdentifier(w http.ResponseWriter, r *http.Re
 func (prov *ProvisioningAPI) StartPM(w http.ResponseWriter, r *http.Request) {
 	user := r.Context().Value("user").(*User)
 	phoneNum, _ := mux.Vars(r)["phonenum"]
-	prov.log.Debug().Msgf("StartPM from %v, phone number: %v", user.MXID, phoneNum)
+
+	log := prov.log.With().
+		Str("action", "start_pm").
+		Str("user_id", user.MXID.String()).
+		Str("phone_num", phoneNum).
+		Logger()
+	log.Debug().Msg("starting private message")
 
 	status, resp, err := prov.resolveIdentifier(user, phoneNum)
 	if err != nil {
 		errCode := "M_INTERNAL"
 		if status == http.StatusNotFound {
-			prov.log.Debug().Msgf("StartPM from %v, contact not found", user.MXID)
+			log.Debug().Msg("contact not found")
 			errCode = "M_NOT_FOUND"
 		} else {
-			prov.log.Err(err).Msgf("StartPM from %v, error looking up contact", user.MXID)
+			log.Err(err).Msg("error looking up contact")
 		}
 		jsonResponse(w, status, Error{
 			Success: false,
@@ -257,7 +263,7 @@ func (prov *ProvisioningAPI) StartPM(w http.ResponseWriter, r *http.Request) {
 	portal := user.GetPortalByChatID(resp.ChatID.UUID)
 	if portal.MXID == "" {
 		if err := portal.CreateMatrixRoom(user, nil); err != nil {
-			prov.log.Err(err).Msgf("StartPM from %v, error creating Matrix room", user.MXID)
+			log.Err(err).Msg("error looking up contact")
 			jsonResponse(w, http.StatusInternalServerError, Error{
 				Success: false,
 				Error:   "Error creating Matrix room",