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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<title>06_AmericasForBMI Enterprise View (BMCanvas)</title>
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<link href="css/canvas.css" rel="stylesheet">
<meta name="description" content="Business Model Canvas Template">
<meta name="author" content="Luc Vanrobays">
<link href='http://fonts.googleapis.com/css?family=Headland+One' rel='stylesheet' type='text/css'>
<link rel="stylesheet" href="css/font-awesome.css">
</head>
<body>
<div class="container">
<h1>06_AmericasForBMI Enterprise View (Business Model Canvas)</h1>
<!-- Canvas -->
<table id="bizcanvas" cellspacing="0" border="1">
<!-- Upper part -->
<tr>
<td colspan="2" rowspan="2">
<h4>Key Partners <i class="fa fa-venus-mars pull-right"></i></h4>
<ul>
<li>
<p><a href="http://www.insightsassociation.org/">Insights Association</a> - merge of the Marketing Research Association(MRA) with Council of American Survey Research Organizations (CASRO) in January, 2017.</p>
</li>
<li>
<p>VC Funding</p>
</li>
<li>
<p>Crowd Funding via </p>
</li>
</ul>
<p>-- <a href="https://en.wikipedia.org/wiki/Equity_crowdfunding">Equity crowdfunding</a></p>
<p>ex: <a href="https://www.crowdcube.com/">CrowdCube</a></p>
<p>-- <a href="https://en.wikipedia.org/wiki/Peer-to-peer_lending">P2P Lending</a></p>
</td>
<td colspan="2">
<h4>Key Activities<i class="fa fa-puzzle-piece pull-right"></i></h4>
<p>
<ul>
<li>
<p>06_AmericasForBMI is curently a marketing agency that identify market impulses to develop for its customers the most effective marketing and advertising actions, in response to the demands and emerging changes of the market.</p>
</li>
<li>
<p>Delivering qualitative-quantitative study methods that cover the whole lifecycle of the product-advertising.</p>
</li>
<li>
<p>06_AmericasForBMI will transform itself to a<strong> full digital marketing company</strong></p>
</li>
</ul>
</p>
</td>
<td colspan="2" rowspan="2">
<h4>Value Proposition<i class="fa fa-gift pull-right"></i></h4>
<p>HOW 06_AmericasForBMI can transform itself to a Digital Company? </p>
<p>through a <strong>Full Online Market Intelligence Solution and Services</strong> including:</p>
<p>1.Proprietary Consumer/Customer Panel with Confidence Score<br /> 2.Survey Platform for Online Survey Management and Survey Creation to get valuable consumer/customers insights<br /> 3 Research Service Statistics reports and Geospatial cluster visualizations</p>
<h5>Beyond Survey Technology:</h5>
<p><em>deriving statistically significant affinities between respondents' answers and their aggregated psychographic & personality traits.</em></p>
</td>
<td colspan="2">
<h4>Customer Relationship <i class="fa fa-heart-o pull-right"></i></h4>
<p>
<ul>
<li>Automation where possible</li>
<li>Dedicated Sales for Large Accounts</li>
</ul>
</p>
</td>
<td colspan="2" rowspan="2">
<h4>Customer Segments<i class="fa fa-crosshairs pull-right"></i></h4>
<p>
<ul>
<li>StartUps</li>
</ul>
<p>-- B2B, business to business<br /> -- B2C, business to consumer<br /> -- C2C, consumer to consumer<br /> -- B2G, business to governement</p>
<ul>
<li>
<p>Financial Startups</p>
</li>
<li>
<p>Digital Transforming Companies</p>
</li>
</ul>
<p>-- Fortunes 500 Companies<br /> -- Other</p>
<ul>
<li>Criteria used by MonkeySurvey/AYTM</li>
</ul>
<p>Strategy : Undifferentiated strategy (Mass Mktg)</p>
<p>-- Questions per survey Limited/Unlimited<br /> -- Monthly/Yearly Billing<br /> -- Questions per survey<br /> -- Nbr of responses per survey </p>
</p>
</td>
</tr>
<!-- Lower part -->
<tr>
<td colspan="2">
<h4>Key Resources<i class="fa fa-globe pull-right"></i></h4>
<p>
<ul>
<li>10 senior psychologists, all members of Insights Association</li>
<li>15 area managers</li>
<li>800 home interviewers throughout the country</li>
<li>100 telephone interviewers, who are co-ordinated by 4 supervisors</li>
<li><a href="https://www.yaas.io/">SAP Hybris YAAS Micro-services</a>
</li>
<li>
<a href="https://open.sap.com/courses/hsgs1/items/dHo9qArLAIZt9Gj90tYIF#654">SAP HANA Geo Spatial Clustering Survey Analysis</a>
</li>
</ul>
</p>
</td>
<td colspan="2">
<h4>Channels<i class="fa fa-truck pull-right"></i></h4>
<p>
<ul>
<li>Global Sales and Support Team</li>
<li>Multi-product Salesforce</li>
</ul>
<hr />
<ul>
<li>Mobile App via AppleStore/Play</li>
<li>Website and WebAPIs</li>
<li>Marketing Congress</li>
</ul>
</p>
</td>
</tr>
<tr>
<td colspan="5">
<h4>Cost Structure<i class="fa fa-credit-card pull-right"></i></h4>
<p>...</p>
</td>
<td colspan="5">
<h4>Revenue Streams<i class="fa fa-calculator pull-right"></i></h4>
<p>...</p>
</td>
</tr>
</table>
<!-- /Canvas -->
</div>
<!-- Javascript loading -->
<script src="js/jquery.min.js"></script>
<script src="js/canvas.js"></script>
</body>
</html>