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cardio-project.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<title>Card.io Project</title>
<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">
<link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png">
<link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png">
<link rel="manifest" href="/site.webmanifest">
<meta
name="description"
content="Explore Steven Liu's innovative work as a digital designer and founding UX designer for Card.io. Dive into his portfolio highlighting user research, prototyping, and visual design skills, focused on gamifying running for a seamless daily routine. Discover how Steven crafted effective digital experiences, simplifying complex information for an engaging profile tab and addressing user needs for personal records, weekly performance tracking, and privacy." />
<meta
name="keywords"
content="Steven Liu, digital designer, UX, UX/UI, UX design, UX designer, product designer, user experience, product design, innovative projects, user research, prototyping, visual design, proof-of-concept, user flows, information architecture, personas, affinity maps, Card.io, gamification, running app, profile tab, personal records, weekly performance, privacy, fitness tracking" />
<meta name="author" content="Steven Liu" />
<link
rel="canonical"
href="https://www.stevenliudesign.com/cardio-project.html" />
<link rel="stylesheet" href="css/style.css" />
<link
href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap"
rel="stylesheet" />
</head>
<body>
<div class="nav flex">
<div class="container">
<a href="index.html" class="logo">Steven Liu Design</a>
<div class="nav-menu desktop">
<ul>
<li><a href="index.html">HOME</a></li>
<li>
<a href="mailto:[email protected]?subject=Portfolio%20Mail"
>CONTACT</a
>
</li>
<li>
<a
href="https://www.dropbox.com/scl/fi/5t53ycs0imfh98oe4ukv4/Steven-Liu-Resume.pdf?rlkey=lcgvawp9u4vxpsjikkdm8eqjx&dl=0"
target="_blank"
rel="noopener noreferrer"
>RESUME</a
>
</li>
</ul>
</div>
<div class="toggle mobile">
<span class="top"></span>
<span class="mid"></span>
<span class="bot"></span>
</div>
<div class="nav-overlay">
<ul>
<li><a href="index.html">HOME</a></li>
<li>
<a href="mailto:[email protected]?subject=Portfolio%20Mail"
>CONTACT</a
>
</li>
<li>
<a
href="https://www.dropbox.com/scl/fi/5t53ycs0imfh98oe4ukv4/Steven-Liu-Resume.pdf?rlkey=lcgvawp9u4vxpsjikkdm8eqjx&dl=0"
target="_blank"
rel="noopener noreferrer"
>RESUME</a
>
</li>
</ul>
</div>
</div>
</div>
<div class="banner hidden">
<img
src="image/cardio_banner.jpg"
alt="Running - Banner"
loading="lazy" />
</div>
<div class="intro">
<div class="container">
<div class="overview">
<div class="split">
<div class="section">
<h4 class="hidden">CLIENT</h4>
<p class="hidden">Card.io</p>
</div>
<div class="section">
<h4 class="hidden">MY ROLE</h4>
<ul>
<li class="hidden">Founding UX Designer</li>
</ul>
</div>
</div>
<div class="section">
<h4 class="hidden">SUMMARY</h4>
<h2 class="hidden">
<span class="highlight">Card.io</span> strived to
<span class="highlight">gamify running</span>, making it more
accessible and engaging for players to seamlessly integrate into
their <span class="highlight">daily routine</span>
</h2>
</div>
</div>
<div class="project-image hidden">
<img
src="image/cardio_hero.jpg"
alt="Card.io - Mockup"
loading="lazy" />
</div>
<div class="brief">
<div class="header hidden">
<h4>THE BRIEF</h4>
<div class="divider"></div>
</div>
<div class="split">
<div class="section">
<h2 class="hidden">BUSINESS GOALS</h2>
<p class="hidden">
Dynamic <span class="highlight">profile tab</span> that actively
highlights <span class="highlight">past routes</span>, and
<span class="highlight">personal bests</span>.
</p>
</div>
<div class="section">
<h2 class="hidden">PROBLEM</h2>
<p class="hidden">
The current system has
<span class="highlight">too many tabs</span>,
<span class="highlight">overwhelming</span> users with
information and making it
<span class="highlight">unclear</span> where to navigate.
</p>
</div>
</div>
</div>
</div>
</div>
<div class="full-width">
<div class="single-row hidden">
<div>
<img
src="image/cardio_animated_asset1.gif"
alt="Card.io - Opening Profile"
class="single-img"
loading="lazy" />
</div>
<div>
<img
src="image/cardio_animated_asset2.gif"
alt="Card.io - Scrolling through completed routes"
class="single-img"
loading="lazy" />
</div>
</div>
</div>
<div class="research">
<div class="container">
<div class="header hidden">
<h4>RESEARCH PROCESS</h4>
<div class="divider"></div>
</div>
<div class="section">
<h2 class="hidden">METHODS USED</h2>
<ul>
<li class="hidden">User Interviews</li>
<li class="hidden">User Journey</li>
<li class="hidden">Information Architecture</li>
<li class="hidden">Market Research Analysis</li>
<li class="hidden">A/B Testing</li>
<li class="hidden">Prototype Testing</li>
</ul>
<p class="hidden">
I <span class="highlight">interviewed</span> players to identify
their <span class="highlight">key preferences</span> and optimized
the <span class="highlight">information architecture</span> based on
their insights.
</p>
</div>
<div class="section hidden">
<h2>INFORMATION ARCHITECTURE</h2>
</div>
</div>
<div class="img-container">
<img
src="image/cardio_information_architecture.png"
alt="Information Architecture"
class="zoomable hidden"
loading="lazy" />
</div>
<div class="container">
<div class="section focus">
<h2 class="hidden">KEY FOCUS AREAS</h2>
<ul>
<li class="hidden">
What metrics do you consider the most important for tracking your
running performance?
</li>
<li class="hidden">
Are there any specific achievements or milestones you are proud
of?
</li>
<li class="hidden">
How do you use the information from past runs to set and achieve
your fitness goals?
</li>
<li class="hidden">
Is there anything you do not want displayed in your profile?
</li>
</ul>
</div>
</div>
</div>
<div class="needs">
<div class="container">
<div class="header hidden">
<h4>USER NEEDS</h4>
<div class="divider"></div>
</div>
<div class="split">
<div class="section">
<h2 class="hidden">PERSONAL RECORDS</h2>
<p class="hidden">
Some players feel overwhelmed by too many tabs and too much
information. They want a simpler version that shows key stats and
averages.
</p>
<p class="hidden">
They want to be able to quickly glance at their past performances,
with an option for a more in-depth breakdown of individual runs.
</p>
</div>
<div class="section">
<h2 class="hidden">WEEKLY PERFORMANCE</h2>
<p class="hidden">
Players also wish to track their progress over shorter time
periods to assess their improvement.
</p>
<p class="hidden">
The majority of players prefer a weekly roundup of their
performances for the week.
</p>
</div>
<div class="section">
<h2 class="hidden">PRIVACY IS KEY</h2>
<p class="hidden">
Certain players prefer not to display specific personal
information on their profiles but still want a public-facing
profile for community interaction.
</p>
<p class="hidden">
As the game tracks your current running position and route,
prioritizing the safety of our players is crucial.
</p>
</div>
</div>
<div class="prototype">
<div class="img-row">
<div>
<img
src="image/cardio_animated_asset3.gif"
alt="Card.io - Past Routes Additional Stats"
class="prototype-img hidden"
loading="lazy" />
<p class="hidden">Past routes</p>
</div>
<div>
<img
src="image/cardio_animated_asset4.gif"
alt="Card.io - Statistics"
class="prototype-img hidden"
loading="lazy" />
<p class="hidden">Weekly performance</p>
</div>
</div>
</div>
</div>
</div>
<!-- Bottom -->
<div class="work">
<div class="container">
<div class="header hidden">
<div class="header-row">
<h4>PREVIOUS</h4>
<h4>UP NEXT</h4>
</div>
<div class="divider"></div>
</div>
<div class="card-container">
<div class="project-card">
<a href="loreal-project.html">
<img
src="image/loreal_project_card.jpg"
alt="L'Oreal Project"
class="project-image hidden"
loading="lazy" />
</a>
<p class="project-title hidden">
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</p>
<p class="project-type hidden">Tablet</p>
</div>
<div class="project-card">
<a href="for-goodness-cakes-project.html">
<img
src="image/for_goodness_cakes_project_card.jpg"
alt="For Goodness Cakes Project"
class="project-image hidden"
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</a>
<p class="project-title hidden">Custom Bakery Landing Page</p>
<p class="project-type hidden">Mobile - Website</p>
</div>
</div>
</div>
</div>
<div class="jump-top flex">
<span class="triangle"></span>
</div>
<div class="footer">
<div class="container">
<div class="divider"></div>
<div class="section">
<p class="hidden">© STEVEN LIU DESIGN</p>
<div class="links">
<a
href="mailto:[email protected]?subject=Portfolio%20Mail"
class="hidden"
>EMAIL</a
>
<a href="https://www.linkedin.com/in/steven-v-liu/"
target="_blank"
rel="noopener noreferrer"
class="hidden"
>LINKEDIN</a
>
</div>
</div>
</div>
</div>
<script src="https://code.jquery.com/jquery-3.6.0.min.js"></script>
<script defer src="js/scroll.js"></script>
<script defer src="js/nav.js"></script>
<script defer src="js/matchHeight.js"></script>
<script defer src="js/top.js"></script>
<script defer src="js/topMargin.js"></script>
<script defer src="js/zoom.js"></script>
</body>
</html>