Driving adoption across different levels of an organization

[jlengstorf]

So you've got an amazing idea. How do you convince:

• your team?
• the team that owns the thing you want to change?
• your manager?
• the executives?

In each case, you're selling the same project, but there are different interests, motivators, and levels of understanding. Write a post with some ideas and past experiences of generating buy-in across all the different layers of a large organization — both when it worked, and when it didn't work, and when it only sort of worked.