User experience (UX) is a broad "umbrella" term spanning anything related to creating the best possible experiences for your users
- include visual design, the art of designing a consistent, intuitive look and feel, or interaction design, which involves how your users interact with your product, website, or app
- UX makes tech easier to understand for the average person
- Strategy - Why are you creating this? Who are you creating it for?
- Scope - What features or content will your app, site, or product include?
- Structure - How will users interact with it?
- Skeleton - How will information be presented?
- Surface - How will the final product look?