valid.txt

consumers may want to move their telephones a little closer to the tv set 
 <unk> <unk> watching abc 's monday night football can now vote during <unk> for the greatest play in N years from among four or five <unk> <unk> 
 two weeks ago viewers of several nbc <unk> consumer segments started calling a N number for advice on various <unk> issues 
 and the new syndicated reality show hard copy records viewers ' opinions for possible airing on the next day 's show 
 interactive telephone technology has taken a new leap in <unk> and television programmers are racing to exploit the possibilities 
 eventually viewers may grow <unk> with the technology and <unk> the cost 
 but right now programmers are figuring that viewers who are busy dialing up a range of services may put down their <unk> control <unk> and stay <unk> 
 we 've been spending a lot of time in los angeles talking to tv production people says mike parks president of call interactive which supplied technology for both abc sports and nbc 's consumer minutes 
 with the competitiveness of the television market these days everyone is looking for a way to get viewers more excited 
 one of the leaders behind the expanded use of N numbers is call interactive a joint venture of giants american express co. and american telephone & telegraph co 
 formed in august the venture <unk> at&t 's newly expanded N service with N <unk> computers in american express 's omaha neb. service center 
 other long-distance carriers have also begun marketing enhanced N service and special consultants are <unk> up to exploit the new tool 
 blair entertainment a new york firm that advises tv stations and sells ads for them has just formed a subsidiary N blair to apply the technology to television 
 the use of N toll numbers has been expanding rapidly in recent years 
 for a while <unk> <unk> lines and services that <unk> children to dial and <unk> movie or music information earned the service a somewhat <unk> image but new legal restrictions are aimed at trimming excesses 
 the cost of a N call is set by the <unk> abc sports for example with the cheapest starting at N cents 
 billing is included in a caller 's regular phone bill 
 from the fee the local phone company and the long-distance carrier extract their costs to carry the call passing the rest of the money to the <unk> which must cover advertising and other costs 
 in recent months the technology has become more flexible and able to handle much more volume 
 before callers of N numbers would just listen and not talk or they 'd vote yes or no by calling one of two numbers 
 people in the phone business call this technology N <unk> 
 now callers are led through complex <unk> of choices to retrieve information they want and the hardware can process N calls in N seconds 
 up to now N numbers have mainly been used on local tv stations and cable channels 
 <unk> used one to give away the house that rock star jon <unk> <unk> grew up in 
 for several years turner broadcasting system 's cable news network has invited viewers to respond <unk> to <unk> issues should the u.s. military intervene in panama but even the hottest <unk> on <unk> <unk> only about N calls 
 the newest uses of the <unk> technology demonstrate the growing variety of applications 
 capital cities\/abc inc. cbs inc. and general electric co. 's national broadcasting co. unit are expected to announce soon a joint campaign to raise awareness about <unk> 
 the subject will be written into the <unk> of prime-time shows and viewers will be given a N number to call 
 callers will be sent educational booklets and the call 's modest cost will be an immediate method of raising money 
 other network applications have very different goals 
 abc sports was looking for ways to lift <unk> <unk> ratings for monday night football 
 kurt <unk> abc sports 's marketing director says that now tens of thousands of fans call its N number each week to vote for the best <unk> return <unk> <unk> etc 
 profit from the calls goes to charity but abc sports also uses the calls as a sales tool after <unk> callers for voting frank <unk> offers a football <unk> for $ N and N N of callers stay on the line to order it 
 jackets may be sold next 
 meanwhile nbc sports recently began scores plus a <unk> 24-hour N line providing a complex array of scores analysis and fan news 
 a spokesman said its purpose is to bolster the impression that nbc sports is always there for people 
 nbc 's <unk> consumer minutes have increased advertiser spending during the day the network 's weakest period 
 each <unk> matches a sponsor and a topic on <unk> unilever n.v. 's <unk> bros. sponsors tips on diet and exercise followed by a <unk> <unk> bros. commercial 
 viewers can call a N number for additional advice which will be tailored to their needs based on the numbers they <unk> press one if you 're pregnant etc 
 if the caller stays on the line and leaves a name and address for the sponsor coupons and a newsletter will be <unk> and the sponsor will be able to gather a list of desirable potential customers 
 <unk> <unk> an <unk> vice president says nbc has been able to charge premium rates for this ad time 
 she would n't say what the premium is but it 's believed to be about N N above regular <unk> rates 
 we were able to get advertisers to use their promotion budget for this because they get a chance to do <unk> says ms. <unk> 
 and we were able to attract some new advertisers because this is something new 
 mr. parks of call interactive says tv executives are considering the use of N numbers for talk shows game shows news and opinion surveys 
 experts are predicting a big influx of new shows in N when a service called automatic number information will become widely available 
 this service <unk> each caller 's phone number and it can be used to generate instant mailing lists 
 hard copy the new syndicated tabloid show from paramount pictures will use its N number for additional purposes that include research says executive producer mark b. von s. <unk> 
 for a piece on local heroes of world war ii we can ask people to leave the name and number of anyone they know who won a <unk> he says 
 that 'll save us time and get people involved 
 but mr. <unk> sees much bigger changes ahead 
 these are just baby steps toward real interactive video which i believe will be the biggest thing yet to affect television he says 
 although it would be costly to shoot multiple versions tv programmers could let audiences vote on different <unk> for a movie 
 fox broadcasting <unk> with this concept last year when viewers of married with children voted on whether al should say i love you to <unk> on <unk> 's day 
 someday viewers may also choose different <unk> of news coverage 
 a <unk> by phone could let you decide i 'm interested in just the beginning of story no. N and i want story no. N in <unk> mr. <unk> says 
 you 'll start to see shows where viewers program the program 
 integrated resources inc. the troubled financial-services company that has been trying to sell its core companies to restructure debt said talks with a potential buyer ended 
 integrated did n't identify the party or say why the talks failed 
 last week another potential buyer <unk> financial group which had agreed in august to purchase most of integrated 's core companies for $ N million ended talks with integrated 
 integrated said that it would continue to pursue other alternatives to sell the five core companies and that a group of senior executives plans to make a proposal to purchase three of the companies integrated resources equity corp. resources trust co. and integrated resources asset management corp 
 a price was n't disclosed 
 integrated also said it expects to report a second-quarter loss wider than the earlier estimate of about $ N million 
 the company did n't disclose the new estimate but said the change was related to integrated 's failure to sell its core businesses as well as other events which it did n't detail that occurred after its announcement last week that it was in talks with the unidentified prospective buyer 
 meanwhile a number of top sales producers from integrated resources equity will meet this afternoon in chicago to discuss their options 
 the unit is a <unk> constructed group of about N independent brokers and financial planners who sell insurance annuities limited partnerships mutual funds and other investments for integrated and other firms 
 the sales force is viewed as a critical asset in integrated 's attempt to sell its core companies 
 <unk> cited concerns about how long integrated would be able to hold together the sales force as one reason its talks with integrated failed 
 in composite trading on the new york stock exchange yesterday integrated closed at $ N a share down N cents 
 integrated has been struggling to avoid a bankruptcy-law filing since june when it failed to make interest payments on nearly $ N billion of debt 
 integrated senior and junior creditors are owed a total of about $ N billion 
 an earthquake struck northern california killing more than N people 
 the violent temblor which lasted about N seconds and registered N on the richter scale also caused the collapse of a <unk> section of the san <unk> bay bridge and shook candlestick park 
 the tremor was centered near <unk> southeast of san francisco and was felt as far as N miles away 
 numerous injuries were reported 
 some buildings collapsed gas and water lines <unk> and fires <unk> 
 the quake which also caused damage in san jose and berkeley knocked out electricity and telephones <unk> roadways and disrupted subway service in the bay area 
 major injuries were n't reported at candlestick park where the third game of baseball 's world series was canceled and fans <unk> from the stadium 
 bush vowed to veto a bill allowing federal financing for abortions in cases of rape and incest saying tax dollars should n't be used to compound a violent act with the taking of an <unk> life 
 his pledge in a letter to democratic sen. byrd came ahead of an expected senate vote on spending legislation containing the provision 
 east germany 's politburo met amid speculation that the ruling body would oust hard-line leader honecker whose rule has been challenged by mass emigration and calls for democratic freedoms 
 meanwhile about N refugees flew to <unk> west germany from warsaw the first <unk> in east germany 's <unk> exodus 
 the world psychiatric association voted at an <unk> <unk> to <unk> <unk> the soviet union 
 moscow which left the group in N to avoid <unk> over allegations that political <unk> were being certified as <unk> could be suspended if the <unk> of <unk> against <unk> is discovered during a review within a year 
 nasa postponed the <unk> of the space shuttle atlantis because of rain near the site of the launch <unk> in <unk> <unk> fla 
 the flight was <unk> for today 
 the spacecraft 's five <unk> are to <unk> the <unk> galileo space probe on an <unk> mission to jupiter 
 senate democratic leaders said they had enough votes to defeat a proposed constitutional amendment to ban flag burning 
 the amendment is aimed at <unk> a supreme court ruling that threw out the conviction of a texas <unk> on grounds that his freedom of speech was violated 
 federal researchers said lung-cancer mortality rates for people under N years of age have begun to decline particularly for white males 
 the national cancer institute also projected that overall u.s. mortality rates from lung cancer should begin to drop in several years if cigarette smoking continues to <unk> 
 bush met with south korean president roh who indicated that seoul plans to further ease trade rules to ensure that its economy becomes as open as the other industrialized nations by the mid-1990s 
 bush assured roh that the u.s. would stand by its security commitments as long as there is a threat from communist north korea 
 the bush administration is seeking an understanding with congress to ease restrictions on u.s. involvement in foreign coups that might result in the death of a country 's leader 
 a white house spokesman said that while bush would n't alter a longstanding ban on such involvement there 's a <unk> needed on its interpretation 
 india 's gandhi called for parliamentary elections next month 
 the balloting considered a test for the prime minister and the ruling congress i party comes amid charges of <unk> leadership and government corruption 
 gandhi 's family has ruled independent india for all but five years of its <unk> history 
 the soviet union <unk> from a u.n. general assembly vote to reject israel 's credentials 
 it was the first time in seven years that moscow has n't joined efforts led by <unk> nations to <unk> israel from the world body and was viewed as a sign of improving <unk> ties 
 israel was <unk> by a vote of N with N <unk> 
 black activist walter sisulu said the african national congress would n't reject violence as a way to pressure the south african government into concessions that might lead to negotiations over apartheid 
 the <unk> sisulu was among eight black political activists freed sunday from prison 
 london has concluded that <unk> president <unk> was n't responsible for the execution of six british <unk> in world war ii although he probably was aware of the <unk> 
 the report by the defense ministry also rejected allegations that britain covered up evidence of <unk> 's activities as a german army officer 
 an international group approved a formal ban on ivory trade despite objections from southern african governments which threatened to find alternative channels for selling elephant <unk> 
 the move by the convention on trade in endangered <unk> meeting in switzerland places the elephant on the <unk> list 
 an <unk> in colombia killed a federal judge on a <unk> street 
 an <unk> caller to a local radio station said cocaine traffickers had <unk> the <unk> in <unk> for the <unk> of <unk> wanted on drug charges in the u.s. 
 <unk> leader <unk> met with egypt 's president <unk> and the two officials pledged to respect each other 's laws security and stability 
 they stopped short of <unk> diplomatic ties <unk> in N 
 the reconciliation talks in the <unk> desert town of <unk> followed a meeting monday in the egyptian resort of <unk> <unk> 
 <unk> group inc. revised its exchange offer for $ N million face amount of N N senior subordinated debt due N and extended the offer to oct. N from oct. N 
 the <unk> n.j. company said holders would receive for each $ N face amount $ N face amount of a new issue of secured senior subordinated notes convertible into common stock at an initial rate of $ N a share and N common shares 
 the new notes will bear interest at N N through july N N and thereafter at N N 
 under the original proposal the maker of specialty coatings and a developer of <unk> technologies offered $ N of notes due N N common shares and $ N in cash for each $ N face amount 
 completion of the exchange offer is subject to the tender of at least N N of the debt among other things 
 <unk> which said it does n't plan to further extend the offer said it received $ N face amount of debt under the original offer 
 the stock of ual corp. continued to be <unk> amid signs that british airways may <unk> at any <unk> <unk> of the aborted $ N billion buy-out of united airlines ' parent 
 ual stock plummeted a further $ N to $ N on volume of more than N million shares in new york stock exchange composite trading 
 the plunge followed a drop of $ N monday amid indications the takeover may take weeks to be revived 
 the stock has fallen $ N or N N in the three trading days since announcement of the collapse of the $ 300-a-share takeover jolted the entire stock market into its <unk> plunge ever 
 this is a total <unk> for takeover-stock traders one investment banker said 
 los angeles financier marvin davis who put united in play with a $ N billion bid two months ago last night <unk> both a ray of hope and an extra element of uncertainty by saying he remains interested in acquiring ual 
 but he dropped his earlier $ 300-a-share <unk> bid saying he must first explore bank financing 
 even as citicorp and chase manhattan corp. scrambled to line up bank financing for a revised version of the <unk> labor-management bid british airways a N N partner in the buying group indicated it wants to start from <unk> 
 its partners are united 's pilots who were to own N N and ual management at N N 
 adding <unk> to injury united 's <unk> machinists ' union which helped scuttle financing for the first bid yesterday asked ual chairman stephen wolf and other ual directors to resign 
 a similar demand was made by a group that represents some of united 's N <unk> employees 
 john <unk> machinists union general vice president attacked mr. wolf as greedy and irresponsible for pursuing the buy-out 
 although mr. wolf and john pope ual 's chief financial officer stood to <unk> $ N million for stock and options in the buy-out ual executives planned to reinvest only $ N million in the new company 
 the blue-collar machinists longtime rivals of the white-collar pilots say the <unk> would load the company with debt and weaken its finances 
 confusion about the two banks ' <unk> efforts to round up financing for a new bid that the ual board has n't even seen yet helped send ual stock <unk> downward 
 and rumors of forced selling by takeover-stock traders triggered a <unk> <unk> in the dow jones industrial average around N a.m. edt yesterday 
 yesterday 's selling began after a japanese news agency reported that japanese banks which balked at the first bid were ready to reject a revised version at around $ N a share or $ N billion 
 several reports as the day <unk> gave vague or <unk> indications about whether banks would sign up 
 citicorp for example said only that it had <unk> of interest of a transaction from both the borrowers and the banks but did n't have an agreement 
 late in the day mr. wolf issued a <unk> statement calling mr. <unk> 's blast divisive and <unk> for 
 but he gave few details on the progress toward a new bid saying only we are working toward a revised proposal for majority employee ownership 
 meanwhile in another sign that a new bid is n't imminent it was learned that the ual board held a telephone meeting monday to hear an update on the situation but that a formal board meeting is n't likely to be <unk> until early next week 
 in london british airways chairman lord king was quoted in the times as declaring he is not prepared to take my shareholders into a <unk> deal 
 observers said it appeared that british air was angered at the way the bid has <unk> into confusion as well as by the banks ' effort to round up financing for what one called a deal that is n't a deal 
 the effort to revive the bid was complicated by the <unk> nature of the <unk> buying group 
 the pilots were meeting outside chicago yesterday 
 but british air which was to have supplied $ N million out of $ N million in equity financing apparently was n't involved in the second proposal and could well reject it even if banks obtain financing 
 a group of united 's <unk> employees said in a statement the fact that wolf and other officers were going to line their pockets with literally millions of dollars while <unk> severe pay cuts on the <unk> employees of united is not only <unk> but <unk> 
 the machinists also asked for an investigation by the securities and exchange commission into possible <unk> violations in the original bid for ual by mr. davis as well as in the response by ual 
 last week just before the bank commitments were due the union asked the u.s. labor department to study whether the bid violated legal standards of fairness governing employee investment funds 
 in his statement mr. wolf said we continue to believe our approach is sound and that it is far better for all employees than the alternative of having an outsider own the company with employees paying for it just the same 
 mr. wolf has <unk> merger advice from a major wall street securities firm relying instead only on a takeover lawyer peter <unk> of <unk> <unk> slate <unk> & flom 
 the huge drop in ual stock prompted one takeover stock trader george <unk> managing partner of <unk> <unk> & co. to deny publicly rumors that his firm was going out of business 
 mr. <unk> said that despite losses on ual stock his firm 's health is excellent 
 the stock 's decline also has left the ual board in a <unk> 
 although it may not be legally obligated to sell the company if the buy-out group ca n't revive its bid it may have to explore alternatives if the buyers come back with a bid much lower than the group 's original $ 300-a-share proposal 
 at a meeting sept. N to consider the labor-management bid the board also was informed by its investment adviser first boston corp. of interest expressed by buy-out funds including kohlberg kravis roberts & co. and <unk> little & co. as well as by robert bass morgan stanley 's buy-out fund and pan am corp 
 the takeover-stock traders were hoping that mr. davis or one of the other interested parties might <unk> with the situation in disarray or that the board might consider a recapitalization 
 meanwhile japanese bankers said they were still <unk> about accepting citicorp 's latest proposal 
 macmillan inc. said it plans a public offering of N million shares of its berlitz international inc. unit at $ N to $ N a share 
 the offering for the language school unit was announced by robert maxwell chairman and chief executive officer of london-based maxwell communication corp. which owns macmillan 
 after the offering is completed macmillan will own about N N of the berlitz common stock outstanding 
 five million shares will be offered in the u.s. and N million additional shares will be offered in <unk> international offerings outside the u.s. 
 goldman sachs & co. will manage the offering 
 macmillan said berlitz intends to pay quarterly dividends on the stock 
 the company said it expects to pay the first dividend of N cents a share in the N first quarter 
 berlitz will borrow an amount equal to its expected net proceeds from the offerings plus $ N million in connection with a credit agreement with lenders 
 the total borrowing will be about $ N million the company said 
 proceeds from the borrowings under the credit agreement will be used to pay an $ N million cash dividend to macmillan and to lend the remainder of about $ N million to maxwell communications in connection with a <unk> note 
 proceeds from the offering will be used to repay borrowings under the short-term parts of a credit agreement 
 berlitz which is based in princeton n.j. provides language instruction and translation services through more than N language centers in N countries 
 in the past five years more than N N of its sales have been outside the u.s. 
 macmillan has owned berlitz since N 
 in the first six months of this year berlitz posted net income of $ N million on sales of $ N million compared with net income of $ N million on sales of $ N million 
 right away you notice the following things about a philip glass concert 
 it attracts people with funny hair or with no hair in front of me a girl with <unk> <unk> sat <unk> a boy who had <unk> his 
 whoever constitute the local left bank come out in force dressed in black along with a <unk> of <unk> who want to be on the cutting edge 
 people in glass houses tend to look <unk> 
 and if still <unk> at the evening 's end you notice something else the audience at first <unk> and <unk> by the music releases its <unk> feelings in collective <unk> 
 currently in the middle of a <unk> <unk> tour as a solo <unk> mr. glass has left behind his <unk> equipment and <unk> in favor of going it alone 
 he sits down at the piano and plays 
 and plays 
 either one likes it or one does n't 
 the typical glass audience which is more likely to be composed of music students than their teachers certainly does 
 the work though sounds like <unk> for <unk> 
 philip glass is the <unk> and his music the new clothes of the <unk> 
 his success is easy to understand 
 <unk> introducing and explaining his pieces mr. glass looks and sounds more like a <unk> <unk> describing his work than a classical <unk> playing a recital 
 the piano <unk> which have been labeled <unk> as <unk> <unk> <unk> cyclical <unk> and <unk> are <unk> <unk> therefore <unk> <unk> <unk> therefore <unk> and <unk> <unk> but <unk> therefore both pretty and <unk> 
 it is music for people who want to hear something different but do n't want to work especially hard at the task 
 it is <unk> listening for the now generation 
 mr. glass has <unk> the famous <unk> <unk> less is more 
 his more is always less 
 far from being <unk> the music <unk> <unk> us with apparent <unk> not so <unk> <unk> in the <unk> of N time <unk> <unk> and <unk> or <unk> <unk> <unk> 
 but the music has its <unk> and mr. glass has constructed his solo program around a move from the simple to the relatively complex 
 opening N from <unk> <unk> the audience to the glass technique never <unk> too far from the piano 's center mr. glass works in the two <unk> on either side of middle c and his fingers seldom leave the <unk> 
 there is a <unk> musical style here but not a particular performance style 
 the music is not especially <unk> indeed it 's hard to imagine a bad performance of it 
 nothing <unk> no <unk> no <unk> <unk> problems challenge the performer 
 we hear we may think inner voices but they all seem to be saying the same thing 
 with planet news music meant to <unk> <unk> of allen <unk> 's wichita <unk> <unk> mr. glass gets going 
 his hands sit <unk> apart on the <unk> 
 seventh <unk> make you feel as though he may break into a very slow <unk> <unk> 
 the <unk> <unk> but there is little <unk> even though his fingers begin to <unk> over more of the <unk> 
 contrasts predictably <unk> first the music is loud then it becomes soft then you realize it becomes <unk> again 
 the fourth <unk> play an <unk> from <unk> on the beach is like a <unk> but it does n't seem to move much beyond its <unk> ground in three blind mice 
 when mr. glass decides to get really fancy he <unk> his hands and hits a <unk> bass note with his right hand 
 he does this in at least three of his solo pieces 
 you might call it a <unk> or a <unk> <unk> 
 in mad rush which came from a commission to write a piece of <unk> length mr. glass <unk> and <unk> confessed that this was no problem for me an a <unk> with a b section several times before the piece ends <unk> 
 not only is the typical <unk> <unk> it is also often multiple in its context s 
 mad rush began its life as the <unk> to the <unk> lama 's first public address in the u.s. when mr. glass played it on the <unk> at new york 's <unk> of st. john the <unk> 
 later it was performed on radio <unk> in germany and then <unk> <unk> took it for one of her dance pieces 
 the point is that any piece can be used as background music for virtually anything 
 the evening ended with mr. glass 's <unk> another multiple work 
 parts N N and N come from the <unk> of <unk> morris 's <unk> film the thin blue line and the two other parts from <unk> music to two separate <unk> of the <unk> story of the same name 
 when used as background in this way the music has an appropriate <unk> as when a <unk> phrase a <unk> minor third <unk> the seemingly endless <unk> of reports interviews and <unk> of witnesses in the morris film 
 served up as a solo however the music lacks the <unk> provided by a context within another medium 
 <unk> of mr. glass may agree with the critic richard <unk> 's sense that the N music in twelve parts is as <unk> and <unk> as the <unk> <unk> 
 but while making the obvious point that both <unk> develop variations from themes this comparison <unk> the intensely <unk> nature of mr. glass 's music 
 its supposedly <unk> <unk> <unk> a <unk> that makes one <unk> for the <unk> of <unk> <unk> the <unk> radical <unk> of <unk> and <unk> and what in <unk> even seems like <unk> in <unk> 
 mr. <unk> is professor of english at southern <unk> university and editor of the southwest review 
 honeywell inc. said it hopes to complete shortly the first of two sales of shares in its japanese joint venture <unk> for about $ N million 
 the company would n't disclose the buyer of the initial N N stake 
 proceeds of the sale expected to be completed next week would be used to repurchase as many as N million shares of honeywell stock the company said 
 honeywell said it is negotiating the sale of a second stake in <unk> but indicated it intends to hold at least N N of the joint venture 's stock long term 
 a N N stake would allow honeywell to include <unk> earnings in its results 
 honeywell previously said it intended to reduce its holding in the japanese concern as part of a restructuring plan which also calls for a reduction of <unk> on weapons sales 
 yesterday a spokeswoman said the company was pleased with our progress in that regard and hopes to provide additional details soon 
 honeywell said its defense and marine systems group incurred delays in shipping some undisclosed contracts during the third quarter resulting in lower operating profit for that business 
 overall honeywell reported earnings of $ N million or $ N a share for the three months ended oct. N compared with a loss of $ N million or N cents a share a year earlier 
 the previous period 's results included a $ N million pretax charge related to <unk> contract costs and a $ N million pretax gain on real estate sales 
 sales for the latest quarter were flat at $ N billion 
 for the nine months honeywell reported earnings of $ N million or $ N a share compared with earnings of $ N million or $ N a share a year earlier 
 sales declined slightly to $ N billion 
 once again your editorial page <unk> the law to conform to your almost <unk> <unk> 
 in an <unk> of little <unk> to his central point about private enforcement suits by environmental groups michael s. <unk> <unk> your readers the clean water act is written upon the <unk> the <unk> rather that nothing but zero risk will do it <unk> a legal standard of zero <unk> <unk> environmental <unk> sept. N 
 this statement surely <unk> your editorial viewpoint that environmental protection is generally silly or excessive but it is simply wrong 
 the clean water act contains no legal standard of zero <unk> 
 it requires that <unk> of <unk> into the waters of the united states be authorized by permits that reflect the <unk> limitations developed under section N 
 whatever may be the problems with this system it <unk> reflects zero risk or zero <unk> 
 perhaps mr. <unk> was confused by congress 's <unk> statement of the national goal in section N which indeed calls for the elimination of <unk> by N no less 
 this <unk> statement was not taken seriously when enacted in N and should not now be confused with the <unk> provisions of the statute 
 thus you do the public a great <unk> when mr. <unk> suggests even <unk> that the clean water act prohibits the preparation of a <unk> and water your <unk> readers may be led to believe that nothing but chance or oversight protects them as they <unk> in the night with their <unk> and waters from the <unk> knock of the sierra club at their doors 
 robert j. <unk> 
 national geographic the <unk> u.s. magazine is attracting more readers than ever and offers the glossy <unk> pages that upscale advertisers love 
 so why did advertising pages plunge by almost N N and ad revenue by N N in the first half 
 to hear advertisers tell it the magazine just has n't kept up with the times 
 despite renewed interest by the public in such topics as the environment and the third world it has n't been able to shake its reputation as a magazine boys like to <unk> through in search of <unk> tribe women 
 worse it lagged behind competitors in offering <unk> <unk> from regional editions to discounts for frequent advertisers 
 but now the magazine is attempting to fight back with an ambitious plan including a revamped sales strategy and a surprisingly aggressive ad campaign 
 advertisers do n't think of the magazine first says joan <unk> who joined in april as national advertising director 
 what we want to do is take a more aggressive stance 
 people did n't believe we were in tune with the marketplace and in many ways we were n't 
 the <unk> magazine has never had to woo advertisers with quite so much <unk> before 
 it largely <unk> on its <unk> <unk> N million subscribers in the first half up from N million a year ago an average age of N for readers at the <unk> of their <unk> years loyalty to the tune of an N N average subscription renewal rate 
 the magazine had its best year yet in N when it <unk> its centennial and racked up a N N gain in ad pages to N 
 but this year when the <unk> surrounding its centennial died so too did some advertiser interest 
 the reason ad executives say is that the entire magazine business has been soft and national geographic has some <unk> that make it especially <unk> during a soft market 
 perhaps the biggest of those factors is its high ad prices $ N for a <unk> page vs. $ N for the <unk> a comparable publication with a far smaller circulation 
 when ad dollars are tight the high page cost is a major <unk> for advertisers who generally want to appear regularly in a publication or not at all 
 even though national geographic offers far more readers than does a magazine like <unk> the page costs you an arm and a leg to develop any frequency says harry glass new york media manager for bozell inc 
 to combat that problem national geographic like other magazines began offering regional editions allowing advertisers to appear in only a portion of its magazines for example ads can run only in the magazines sent to subscribers in the largest N markets 
 but the magazine was slower than its competitors to come up with its regional editions and until last year offered fewer of them than did competitors 
 time magazine for example has more than N separate editions going to different regions top management and other groups 
 another sticking point for advertisers was national geographic 's tradition of <unk> its ads together usually at the beginning or end of the magazine rather than spreading ads out among its articles as most magazines do 
 and national geographic 's <unk> size means extra production costs for advertisers 
 but ms. <unk> says the magazine is fighting back 
 it now offers N regional editions it very recently began running ads adjacent to articles and it has been <unk> up its sales force 
 and it just launched a promotional campaign to tell chief executives marketing directors and media executives just that 
 the centerpiece of the promotion is its new ad campaign into which the magazine will pour about $ N mostly in the next few weeks 
 the campaign created by <unk> group 's ddb needham agency takes advantage of the <unk> photography that national geographic is known for 
 in one ad a photo of the interior of the <unk> in paris is <unk> with the headline the only book more respected than <unk> does n't accept advertising 
 another ad pictures a tree <unk> magnified N times with the headline for impact far beyond your size consider our regional editions 
 ms. <unk> says she wants the campaign to help attract advertisers in N categories including corporate financial services consumer electronics insurance and food 
 her goal to top N ad pages in N up from about N this year 
 whether she can meet that ambitious goal is still far from certain 
 the ad campaign is meant to <unk> the thought of national geographic she says 
 we want it to be a <unk> kind of image 
 wcrs plans <unk> sale 
 wcrs group hopes to announce perhaps today an agreement to sell the majority of its ad unit to <unk> eurocom a european ad executive said 
 wcrs has been in discussions with eurocom for several months 
 however when negotiations <unk> down recently wcrs 's chief executive peter scott met in paris with another french firm <unk> <unk> <unk> <unk> or <unk> 
 according to the executive <unk> 's involvement prompted renewed <unk> in the <unk> talks and the two agencies were hoping to <unk> out details by today 
 executives of the two agencies could n't be reached last night 
 ad notes 
 new account procter & gamble co. cincinnati awarded the ad accounts for its line of professional <unk> <unk> <unk> and oil products to <unk> <unk> <unk> cincinnati 
 billings were n't disclosed 
 professional <unk> products are specially made for the <unk> industry 
 who 's news stephen <unk> N was named executive vice president deputy creative director at grey advertising new york 
 he was executive vice president director of broadcast production 
 the commodity futures trading commission plans to restrict dual trading on commodity exchanges a move almost certain to <unk> exchange officials and traders 
 the cftc said it will propose the restrictions after the release of a study that shows little economic benefit resulting from dual trading and cites problems associated with the practice 
 dual trading gives an exchange trader the right to trade both for his own account and for customers 
 the issue exploded this year after a federal bureau of investigation operation led to charges of widespread trading abuses at the chicago board of trade and chicago mercantile exchange 
 while not specifically mentioned in the fbi charges dual trading became a focus of attempts to tighten industry regulations 
 critics contend that traders were putting buying or selling for their own accounts ahead of other traders ' customer orders 
 traders are likely to oppose such restrictions because dual trading provides a way to make money in slower markets where there is a shortage of customer orders 
 the exchanges contend that dual trading improves liquidity in the markets because traders can buy or sell even when they do n't have a customer order in hand 
 the exchanges say liquidity becomes a severe problem for <unk> traded contracts such as those with a long time remaining before expiration 
 the cftc may take those arguments into account by allowing exceptions to its restrictions 
 the agency did n't cite specific situations where dual trading might be allowed but smaller exchanges or contracts that need additional liquidity are expected to be among them 
 wendy <unk> the agency 's chairman told the senate agriculture committee that she expects the study to be released within two weeks and the rule changes to be completed by <unk> 
 the study by the cftc 's division of economic analysis shows that a trade is a trade a member of the study team said 
 whether a trade is done on a dual or <unk> basis the member said does n't seem to have much economic impact 
 currently most traders on commodity exchanges specialize in trading either for customer accounts which makes them brokers or for their own accounts as <unk> <unk> 
 the tests indicate that dual and <unk> traders are similar in terms of the trade executions and liquidity they provide to the market mrs. <unk> told the senate panel 
 members of congress have proposed restricting dual trading in bills to <unk> cftc operations 
 the house 's bill would prohibit dual trading in markets with daily average volume of N contracts or more <unk> those considered too difficult to track without a sophisticated computer system 
 the senate bill would force the cftc to suspend dual trading if an exchange ca n't show that its oversight system can detect <unk> abuses 
 so far one test of restricting dual trading has worked well 
 the chicago merc banned dual trading in its standard & poor 's 500-stock index futures pit in N 
 under the rules traders decide before a session begins whether they will trade for their own account or for customers 
 traders who stand on the pit 's top step where most customer orders are executed ca n't trade for themselves 
 a merc spokesman said the plan has n't made much difference in liquidity in the pit 
 it 's too soon to tell but people do n't seem to be unhappy with it he said 
 he said he would n't comment on the cftc plan until the exchange has seen the full proposal 
 but at a meeting last week tom <unk> the board of trade 's president told commodity lawyers dual trading is definitely worth saving 
 it adds something to the market 
 japanese firms push <unk> car <unk> 
 japanese luxury-car makers are trying to set strict design standards for their dealerships 
 but some dealers are negotiating <unk> terms while others decline to deal at all 
 nissan motor co. 's infiniti division likes to insist that every dealer construct and <unk> a building in a japanese style 
 specifications include a <unk> <unk> <unk> at the center of each showroom and a <unk> bridge <unk> a stream that flows into the building from outside 
 infiniti has it down to the <unk> says jay <unk> a partner at <unk> power & associates an auto research firm 
 toyota motor corp. 's lexus division also provides specifications 
 but only two-thirds of lexus dealers are <unk> new buildings according to the lexus <unk> 
 some are even coming up with their own novel designs 
 in louisville ky. for example david peterson has built a lexus dealership with the showroom on the second floor 
 yet some dealers have turned down infiniti or lexus <unk> because they were unwilling or unable to meet the design requirements 
 lee seidman of cleveland says infiniti was a bear on <unk> but at least let him <unk> an existing building without the stream 
 mr. seidman says he turned down a lexus franchise in part because the building was <unk> but very expensive 
 to head off arguments infiniti offers dealers cash bonuses and <unk> construction loans 
 <unk> device 's <unk> plays back a lesson 
 products <unk> have to be first to be winners 
 that 's the lesson offered through one case study featured in a design exhibit 
 dictaphone corp. was caught off guard in N when its main competitor <unk> office products of japan introduced a <unk> <unk> recorder half the size of standard <unk> devices 
 blocked by patent protection from following suit dictaphone decided to go a step further and cut the <unk> in half again down to the length of a <unk> 
 by N designers and engineers at dictaphone a pitney bowes subsidiary had produced a working model of a <unk> recorder 
 by N however the patent status of the <unk> <unk> had changed permitting dictaphone to develop its own competitive micro system which it did 
 marketing and sales departments then urged <unk> of the <unk> project 
 but others said <unk> should proceed 
 both were right 
 dictaphone went ahead and introduced the <unk> in N but it has n't sold well 
 to date says <unk> <unk> a dictaphone vice president it has broken even or shown a small loss 
 nevertheless the device has been successful in other ways 
 it helped dictaphone attract better engineers and it provided new technology for other company products 
 the <unk> recorder also helped transform the company 's reputation from <unk> to <unk> <unk> 
 it gave me great pride to see the inventor of the <unk> in japan look at the <unk> and shake his head and say <unk> says mr. <unk> 
 dictaphone 's <unk> recorder is one of N case studies in the <unk> design project sponsored by the design management institute of boston and harvard business school 
 the studies are on exhibit at harvard this month and will travel to chicago 's institute of design and the university of california at berkeley 
 a rake 's progress means <unk> out 
 one day carl barrett of mobile ala. was <unk> some <unk> leaves but the rake kept riding up over the <unk> 
 the harder he tried to push them into large <unk> the closer he came to breaking the rake and <unk> his back 
 so mr. barrett then vice president of the alabama <unk> association took a <unk> garden rake and taped it to the <unk> of a <unk> rake about nine inches up 
 his crude device worked the lower teeth gathered the leaves into a pile while the higher harder teeth moved the top of the pile 
 now incorporated into a <unk> rake the <unk> <unk> or <unk> also are supposed to aid in picking up leaves 
 one customer donald <unk> of mobile says the barrett rake allowed him to do his lawn in N N hours two hours less than usual 
 but other rake makers have their doubts 
 richard mason president of <unk> co. in <unk> w. va. says the barrett rake makes sense but it would be tough to explain to consumers 
 john <unk> marketing director for true <unk> corp. a subsidiary of black & decker says people do n't want to move a <unk> pile 
 they either pick it up he says or they start pulling from a fresh direction 
 odds and ends 
 no more <unk> <unk> or <unk> <unk> promises <unk> corp. of <unk> ind. the designer of a bed support to replace traditional <unk> 
 four <unk> steel <unk> each roughly in the shape of a <unk> are attached to the bottom of the box spring in a <unk> position 
 nearly half of u.s. consumers say they 'll pay up to N N more for packaging that can be recycled or is <unk> according to a survey commissioned by the michael peters group a design consultant 
 the pentagon is a <unk> house 
 living there for six years was really scary 
 the ghosts of the past are everywhere they are kept at bay only by feeding them vast quantities of our defense budget 
 some can be bought off relatively <unk> 
 during the korean war gen. douglas <unk> demanded and got in addition to his u.n. command in korea his own naval command in japan <unk> 
 those <unk> operations cost less than $ N billion a year and keep mac 's ghost quiet 
 that 's about all it costs to <unk> adm. erich <unk> 's ghost 
 in N <unk> and the german navy threatened to attack the panama <unk> so we created the southern command in panama 
 the southern command has grown even bigger since the war because <unk> 's ghost sometimes runs through the e ring dressed like gen. noriega 
 the command 's huge bureaucracy is needed to analyze whether leaders of coups against gen. noriega meet the war powers act 's six points cap <unk> 's seven points the intelligence committee 's N points and <unk> wilson 's N points necessary to justify u.s. support 
 so far no one has 
 the ghost of the soviet <unk> discovered in cuba back in the <unk> costs just a few hundred million the price of the caribbean command in key west that president carter created in N 
 the <unk> has n't been heard from since but we keep the staff around just in case 
 george marshall 's ghost is much more difficult to keep happy 
 we keep a lot of <unk> to him around the pentagon <unk> <unk> <unk> and such 
 the army headquarters on the third deck of the pentagon used to <unk> a lot of <unk> to him but the navy headquarters on the fourth deck made them stop it 
 you see marshall had this thing about the navy and the <unk> he wanted to make them part of the army but secretary of the navy james <unk> blocked him 
 now his ghost wo n't let up till it 's done 
 to keep him quiet we <unk> a new unified command every year or so run by the army or the air force and put more of the navy and <unk> under it 
 but we still hear him <unk> at night because the navy has a few ships left and to satisfy him the navy 's sea lift forces were given to a new air force bureaucracy in illinois its space operations to another command in colorado the <unk> to a new army bureaucracy in fort <unk> and the navy 's indian ocean and persian gulf forces to an army bureaucracy in florida 
 which brings up the worst and <unk> ghost of all the ghost of the shah of iran 
 when the shah died president carter was so scared that the shah 's ghost would blame him for <unk> him out to make way for the <unk> that he declared the carter doctrine 
 mr. carter said he would go to war to stop anyone from trying to grab iran 
 but that ghost would n't settle for words he wanted money and people lots 
 so mr. carter formed three new army divisions and gave them to a new bureaucracy in tampa called the rapid <unk> force 
 but that ghost was n't <unk> he knew the <unk> was neither rapid nor <unk> nor a force even though it cost $ N billion or $ N billion a year 
 after mr. carter was defeated in N the shah 's ghost claimed the credit and then went after president reagan and cap <unk> 
 i saw what he did to them <unk> 
 it made my <unk> dance with <unk> 
 why he used to lay in wait for cap suddenly he 'd leap from behind some <unk> of marshall onto cap 's <unk> and grab him by the <unk> and <unk> him till he <unk> up an additional $ N billion or so 
 cap added four more divisions to the army two active and two reserve two carrier groups to the navy a division equivalent to the <unk> and the <unk> <unk> <unk> and a thousand tactical aircraft to the air force 
 he bought $ N billion in <unk> ships and $ N billion in <unk> and equipment to fill them and <unk> them at a new $ N billion base at diego garcia in the middle of the indian ocean 
 he dedicated all these new forces to the persian gulf 
 one night both marshall 's ghost and the shah 's ghost together caught cap and threw him to the ground 
 before they let him go he added a thousand bureaucrats to the <unk> in tampa and renamed it central command 
 he gave those bureaucrats charge of all naval operations in the persian gulf and indian ocean 
 marshall figured it would be good training for those soldiers someday maybe they would get the whole navy 
 they had fun moving the carriers around but it turned out that they had forgotten all about mine <unk> 
 but the shah still kept leaping out at cap so cap bought a hundred merchant ships more and $ N billion of <unk> <unk> <unk> etc. in order that those seven new army divisions and three marine <unk> could unload from all those new ships and aircraft and go to war in the <unk> <unk> 
 then suddenly <unk> 's ghost came to visit and said what the hell are you doing planning for a land war in asia N miles away 
 we 'd get our <unk> kicked 
 lucky for cap <unk> was <unk> and soon went away while the shah he kept coming back 
 so the u.s. found itself paying about $ N billion in <unk> to various arab <unk> for <unk> rights around the indian ocean 
 we had great success in somalia 
 but then it turned out that president <unk> <unk> was not at all a nice person and the navy pointed out that the base he promised us in <unk> had <unk> up about a hundred years ago and anyway was N miles from the mouth of the gulf 
 but who 's counting 
 still <unk> was the best we could get so we stay in bed with president <unk> 
 all these reports about him committing <unk> are probably <unk> anyway 
 but would n't you know now that we are spending <unk> of dollars and have built those new divisions and new air wings and have positioned all these ships and supplies to fight the russians in iran the russians seem to have lost interest in the whole subject 
 meanwhile congress is cutting huge chunks out of the rest of the defense budget 
 predictably some navy guys said do we still need to keep all N army divisions on active duty and all those extra <unk> aircraft without bases and all those army guys playing <unk> in tampa 
 could n't we save $ N billion or $ N billion a year by shifting that stuff to the reserves 
 and why not save the costs of a thousand bureaucrats by <unk> central command and putting responsibility for gulf naval operations back where it belongs afloat with the task force <unk> in the gulf 
 and where were all our <unk> paid indian ocean allies last year when our <unk> were being attacked 
 questions like that really stir up marshall 's ghost 
 he appeared late one night in the <unk> of the new defense secretary dick cheney 
 marshall came <unk> in like <unk> 's ghost dragging those chains of <unk> and air wings and links with arab <unk> 
 he would n't leave until mr. cheney promised to do whatever the pentagon systems analysts told him 
 so next day mr. cheney went out and did just that he canceled the <unk> navy and cut back one carrier and N <unk> 
 then he canceled production of the navy 's most important carrier aircraft the f-14 and the <unk> 
 on the other hand mr. cheney retained all those new land forces 
 marshall 's ghost is satisfied for now but he 'll be back 
 what with halloween coming and bigger defense cuts looming more and more pentagon bureaucrats are <unk> under their desks 
 they know that they can hold off the ghosts only a little while longer by cutting carriers and ships 
 then the whole thing will start to collapse just as it did in the 1970s and the ghosts and <unk> will be <unk> through the place turning people 's hair white 
 gives me the <unk> just thinking about it