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Case-Study-1.pdf.htm
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line-height:107%'><span lang=EN-US style='font-size:24.0pt;line-height:107%'>Case
Study 1</span><span lang=EN-US style='font-size:24.0pt;line-height:107%;
font-family:"Times New Roman",serif'> </span></p>
<p class=MsoNormal style='margin:0cm;text-indent:0cm;line-height:107%'><b><span
lang=EN-US style='font-size:16.0pt;line-height:107%'>Case</span></b><span
lang=EN-US style='font-size:16.0pt;line-height:107%;font-family:"Times New Roman",serif'>
</span><b><span lang=EN-US style='font-size:16.0pt;line-height:107%'>Study: </span></b><span
lang=EN-US style='font-size:16.0pt;line-height:107%;font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US style='font-size:16.0pt;line-height:107%'>How </span></b><span
lang=EN-US style='font-size:16.0pt;line-height:107%;font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US style='font-size:16.0pt;line-height:107%'>Does</span></b><span
lang=EN-US style='font-size:16.0pt;line-height:107%;font-family:"Times New Roman",serif'>
</span><b><span lang=EN-US style='font-size:16.0pt;line-height:107%'>a </span></b><span
lang=EN-US style='font-size:16.0pt;line-height:107%;font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US style='font-size:16.0pt;line-height:107%'>Bike-Share </span></b><span
lang=EN-US style='font-size:16.0pt;line-height:107%;font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US style='font-size:16.0pt;line-height:107%'>Navigate</span></b><span
lang=EN-US style='font-size:16.0pt;line-height:107%;font-family:"Times New Roman",serif'>
</span><b><span lang=EN-US style='font-size:16.0pt;line-height:107%'>Speedy </span></b><span
lang=EN-US style='font-size:16.0pt;line-height:107%;font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US style='font-size:16.0pt;line-height:107%'>Success?</span></b><span
lang=EN-US style='font-size:16.0pt;line-height:107%;font-family:"Times New Roman",serif'>
</span><b><span
lang=EN-US style='font-size:16.0pt;line-height:107%'> </span></b></p>
<p class=MsoNormal style='margin-top:0cm;margin-right:0cm;margin-bottom:44.05pt;
margin-left:1.55pt;text-indent:0cm;line-height:107%'><img width=151 height=137
id="Picture 46" src="Case-Study-1.pdf_ficheiros/image001.jpg"></p>
<h1 style='margin-left:-.2pt'><span lang=EN-US>Introduction</span><span
lang=EN-US style='font-family:"Times New Roman",serif;font-weight:normal'> </span></h1>
<p class=MsoNormal style='margin-bottom:19.4pt'><span lang=EN-US>Welcome </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> the</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> Cyclistic</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> bike-share</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> analysis</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> case</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>study!</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> In</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> this</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> case</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> study,</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> you</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> will</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> perform</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> many</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> real-world</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>tasks</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> of</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>junior</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>data </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>analyst.</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> You</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> will</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> work</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> for</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>fictional</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> company,</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic,</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> and</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> meet</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> different</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> characters</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> and</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> team</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>members.</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> In</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> order</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> to</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>answer </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> key</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> business</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> questions,</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> you</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> will</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> follow</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>the</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> steps</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> of</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> the</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> data</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> analysis</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> process:</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US>ask</span></b><span lang=EN-US>,</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><b><span lang=EN-US>prepare</span></b><span
lang=EN-US>,</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><b><span lang=EN-US>process</span></b><span lang=EN-US>,</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US>analyze</span></b><span lang=EN-US>,</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><b><span lang=EN-US>share</span></b><span
lang=EN-US>, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>and</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><b><span lang=EN-US>act</span></b><span lang=EN-US>.</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> Along</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> the</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> way,</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> the</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><b><span lang=EN-US>Case</span></b><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><b><span lang=EN-US> Study</span></b><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US> Roadmap</span></b><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>tables</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> </span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> including</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> guiding</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> questions</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> and</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> key</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> tasks</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US></span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> will</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> help</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> you</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>stay </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>on</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> the</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> right</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> path.</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span></p>
<p class=MsoNormal style='margin-left:.45pt;line-height:133%'><span lang=EN-US>By
</span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>end </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>of </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>this </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>lesson, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>you </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>will </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>have </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>portfolio-ready</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>case </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>study. </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Download </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>packet </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>and </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>reference </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>details </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>of </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>this </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>case</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>study </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>anytime. </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Then, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>when </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>you</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>begin </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> your </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>job</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>hunt,</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> your </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>case</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>study </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>will </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>be</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>tangible </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>way </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>demonstrate</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> your</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>knowledge </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>and </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>skills</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>potential</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>employers.</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span></p>
<h1 style='margin-left:-.2pt'><span lang=EN-US>Scenario</span><span lang=EN-US
style='font-family:"Times New Roman",serif;font-weight:normal'> </span></h1>
<p class=MsoNormal style='margin-top:0cm;margin-right:0cm;margin-bottom:38.5pt;
margin-left:.45pt'><span lang=EN-US>You </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>are </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>junior </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>data </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>analyst </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>working </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>in </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>marketing </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>analyst </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>team </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>at </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>bike-share </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>company </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>in </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Chicago. </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>The </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>director</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>of</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> marketing</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> believes </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> companys</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> future</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> success</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>depends</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> on</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> maximizing</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> the</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> number</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> of</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> annual</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> memberships.</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>Therefore,</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>your</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> team</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> wants</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> to</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> understand</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> how</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> casual</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> riders</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> and</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>annual</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> members</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> use</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> Cyclistic</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> bikes</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> differently.</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> From</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>these</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> insights,</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>your</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> team</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> will</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> design</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>new</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> marketing</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> strategy</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> to</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>convert</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> casual</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> riders</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> into</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> annual</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> members. </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>But </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>first,</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> executives</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>must</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> approve</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> your</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> recommendations, </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>so</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> they</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> must</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> be</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>backed </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>up</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> with </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>compelling </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>data</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> insights</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> and</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> professional</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>data</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>visualizations.</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span></p>
<h1 style='margin-left:-.2pt'>Characters <span style='font-family:"Times New Roman",serif;
font-weight:normal'> </span>and <span style='font-family:"Times New Roman",serif;
font-weight:normal'> </span>teams<span style='font-family:"Times New Roman",serif;
font-weight:normal'> </span></h1>
<p class=MsoNormal style='margin-left:35.3pt;text-indent:-18.0pt'><span
lang=EN-US style='font-family:"Arial",sans-serif'>●<span
style='font:7.0pt "Times New Roman"'> </span></span><b><span
lang=EN-US>Cyclistic:</span></b><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>A </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>bike-share </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>program </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>that </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>features </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>more</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>than </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>5,800 </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>bicycles </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>and </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>600 </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>docking </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>stations. </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>sets </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>itself</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>apart </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>by</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> also </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>offering </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>reclining </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>bikes, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>hand </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>tricycles,</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>and</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> cargo</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> bikes,</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> making </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>bike-share </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>more </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>inclusive</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>to</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> people</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> with</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>disabilities </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>and</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> riders </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>who</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> cant </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>use </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>standard </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>two-wheeled</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>bike.</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> The</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> majority </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>of</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> riders </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>opt</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> for </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>traditional</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>bikes;</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> about</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>8%</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> of</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> riders </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>use</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> the</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> assistive </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>options. </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>users </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>are </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>more </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>likely </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>ride </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>for </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>leisure, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>but </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>about</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>30% </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>use </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>them </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>commute </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>to </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>work </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>each </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>day.</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span></p>
<p class=MsoNormal style='margin-left:35.3pt;text-indent:-18.0pt'><span
style='font-family:"Arial",sans-serif'>●<span style='font:7.0pt "Times New Roman"'>
</span></span><b><span lang=EN-US>Lily</span></b><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><b><span lang=EN-US> Moreno:</span></b><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>The</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> director </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>of</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> marketing
</span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>and</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> your</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> manager.</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>Moreno</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> is</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>responsible </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>for</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> the</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> development </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>of</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> campaigns</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>and</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> initiatives
</span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> promote </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>the</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> bike-share
</span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>program.</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span>These<span style='font-family:"Times New Roman",serif'> </span> may<span
style='font-family:"Times New Roman",serif'> </span> include<span
style='font-family:"Times New Roman",serif'> </span> email, <span
style='font-family:"Times New Roman",serif'> </span>social <span
style='font-family:"Times New Roman",serif'> </span>media,<span
style='font-family:"Times New Roman",serif'> </span> and <span
style='font-family:"Times New Roman",serif'> </span>other<span
style='font-family:"Times New Roman",serif'> </span>channels.<span
style='font-family:"Times New Roman",serif'> </span></p>
<p class=MsoNormal style='margin-left:35.3pt;text-indent:-18.0pt'><span
lang=EN-US style='font-family:"Arial",sans-serif'>●<span
style='font:7.0pt "Times New Roman"'> </span></span><b><span
lang=EN-US>Cyclistic </span></b><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US>marketing </span></b><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US>analytics </span></b><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US>team:</span></b><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>A</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> team </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>of </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>data</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>analysts </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>who</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> are </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>responsible </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>for </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>collecting, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>analyzing,</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>and</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>reporting </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>data </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>that </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>helps </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>guide </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>marketing</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>strategy. </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>You </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>joined </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>this </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>team </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>six </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>months </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>ago </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>and</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>have </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>been </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>busy</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>learning </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>about </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistics </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>mission </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>and </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>business </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>goals</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>as </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>well </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>as </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>how </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>you, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>as </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>junior </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>data </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>analyst, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>can</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>help </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>achieve </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>them.</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span></p>
<p class=MsoNormal style='margin-left:35.3pt;text-indent:-18.0pt'><span
lang=EN-US style='font-family:"Arial",sans-serif'>●<span
style='font:7.0pt "Times New Roman"'> </span></span><b><span
lang=EN-US>Cyclistic </span></b><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US>executive </span></b><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><b><span
lang=EN-US>team:</span></b><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>The </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>notoriously </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>detail-oriented</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>executive </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>team </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>will</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> decide </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>whether </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>approve </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>recommended </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>marketing </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>program.</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span></p>
<h1 style='margin-left:-.2pt'><span lang=EN-US>About </span><span lang=EN-US
style='font-family:"Times New Roman",serif;font-weight:normal'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif;
font-weight:normal'> </span><span lang=EN-US>company</span><span lang=EN-US
style='font-family:"Times New Roman",serif;font-weight:normal'> </span></h1>
<p class=MsoNormal style='margin-bottom:17.7pt'><span lang=EN-US>In </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>2016, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>launched </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>successful </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>bike-share </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>offering. </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Since </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>then, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>program </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>has </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>grown </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>fleet </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>of </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>5,824 </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>bicycles </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>that</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>are </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>geotracked </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>and </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>locked </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>into </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>network </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>of </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>692 </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>stations</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>across </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Chicago. </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>The </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>bikes </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>can </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>be </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>unlocked </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>from </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>one</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>station </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>and</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>returned </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>any </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>other </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>station </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>in </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>system </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>anytime.</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span></p>
<p class=MsoNormal style='margin-top:0cm;margin-right:0cm;margin-bottom:19.3pt;
margin-left:.45pt'><span lang=EN-US>Until </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>now, </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistics </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>marketing </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>strategy </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>relied </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>on</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>building </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>general </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>awareness </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>and </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>appealing </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>broad</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>consumer </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>segments.</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>One </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>approach </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>that </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>helped </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>make </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>these </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>things </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>possible</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>was </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>flexibility </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>of </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>its </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>pricing </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>plans: </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>single-ride</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>passes, </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>full-day</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> passes,</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>and</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> annual</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> memberships.</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> Customers</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> who</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> purchase</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> single-ride</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>or</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> full-day</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> passes</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> are</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> referred</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> to</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US> as</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> casual</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> riders.</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>Customers</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>who</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> purchase</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> annual</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US> memberships</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> are</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> Cyclistic</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US> members.</span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span></p>
<p class=MsoNormal style='margin-bottom:19.3pt'><span lang=EN-US>Cyclistics </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>finance </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>analysts </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>have </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>concluded </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>that </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>annual</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>members </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>are </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>much </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>more </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>profitable </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>than </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>casual </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>riders.</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>Although </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>the</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>pricing </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>flexibility </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>helps </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>attract </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>more </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>customers,</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>Moreno </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>believes </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>that </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>maximizing </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>number </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>of </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>annual</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>members </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>will</span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>be </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>key </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>future </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>growth. </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Rather </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>than </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>creating </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>marketing</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>campaign </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>that </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>targets </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>all-new </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>customers, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Moreno </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>believes</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>there </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>is</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>very </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>good </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>chance </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>convert </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>casual </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>riders </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>into </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>members.</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>She </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>notes </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>that </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>casual </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>riders </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>are </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>already </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>aware </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>of</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>program </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>and </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>have </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>chosen </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>for </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>their </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>mobility</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>needs.</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span></p>
<p class=MsoNormal style='margin-bottom:22.6pt'><span lang=EN-US>Moreno </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>has </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>set </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>clear </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>goal: </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Design </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>marketing </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>strategies</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>aimed </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>at </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>converting </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>casual </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>riders </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>into </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>annual </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>members.</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>In </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>order </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>do </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>that, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>however, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>marketing </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>analyst </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>team </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>needs</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>better </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>understand </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>how </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>annual </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>members </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>and </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>casual</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>riders </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>differ, </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>why</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>casual </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>riders </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>would </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>buy </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>membership, </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>and </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>how </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>digital</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>media </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>could </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>affect </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>their </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>marketing </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>tactics. </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Moreno</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>and </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>her </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>team </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>are</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>interested </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>in </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>analyzing </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>historical </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>bike</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>trip </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>data </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>identify </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>trends.</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span></p>
<h1 style='margin-top:0cm;margin-right:0cm;margin-bottom:.45pt;margin-left:
-.2pt'><span lang=EN-US>Ask</span><span lang=EN-US style='font-family:"Times New Roman",serif;
font-weight:normal'> </span></h1>
<p class=MsoNormal><span lang=EN-US>Three </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>questions </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>will </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>guide </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>future </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>marketing </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>program:</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span></p>
<p class=MsoNormal style='margin-left:35.3pt;text-indent:-18.0pt'><span
lang=EN-US>1.<span style='font:7.0pt "Times New Roman"'>
</span></span><span lang=EN-US>How </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>do </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>annual </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>members </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>and </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>casual </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>riders </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>use </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>bikes </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>differently?</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span></p>
<p class=MsoNormal style='margin-left:35.3pt;text-indent:-18.0pt'><span
lang=EN-US>2.<span style='font:7.0pt "Times New Roman"'>
</span></span><span lang=EN-US>Why </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>would </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>casual </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>riders </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>buy </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>annual </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>memberships?</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span></p>
<p class=MsoNormal style='margin-left:35.3pt;text-indent:-18.0pt'><span
lang=EN-US>3.<span style='font:7.0pt "Times New Roman"'>
</span></span><span lang=EN-US>How </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>can </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>Cyclistic </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>use </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>digital </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>media </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>influence </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>casual</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>riders </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>become </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>members?</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span></p>
<p class=MsoNormal style='margin-bottom:19.3pt'><span lang=EN-US>Moreno </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>has </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>assigned </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>you </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>first </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>question </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>to </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>answer:</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>How</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> do</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US> annual </span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span><span lang=EN-US>members </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>and </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>casual </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>riders </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>use </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>Cyclistic</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>bikes</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>differently?</span><span lang=EN-US style='font-family:
"Times New Roman",serif'> </span></p>
<p class=MsoNormal><span lang=EN-US>You </span><span lang=EN-US
style='font-family:"Times New Roman",serif'> </span><span lang=EN-US>will </span><span
lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>produce </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>a</span><span lang=EN-US style='font-family:"Times New Roman",serif'>
</span><span lang=EN-US>report </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>with </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span
lang=EN-US>the </span><span lang=EN-US style='font-family:"Times New Roman",serif'> </span><span